The Mow Electric! Campaign

Web design / Branding
project details

Web design project for the Mow Electric! Campaign

We designed and built a website to help The Mow Electric! campaign advance the use of electric lawn care equipment in Vermont.

The Client

The Mow Electric! Campaign is a grassroots initiative to reduce greenhouse gas emissions and create more livable communities through the use of electric lawn care equipment.

The campaign performs its mission by providing valuable resources, organizing events, and lobbying for policy change and financial incentives to help facilitate the transition from conventional to electric lawn care equipment. Additionally, as a grassroots initiative, they provide ways for Vermonters to get involved in the campaign and to advocate for the use of electric lawn care equipment in their communities.

Scope of Work

The Mow Electric! Campaign brought us on to design and develop a website that would outline the goals of the campaign, provide valuable resources to aid in the transition to electric lawn care equipment, and offer actionable steps for those interested in promoting the movement.

Additionally, the website needed to include 25 distinct pages, multiple content management system collection lists, and a blog.

Design & Development Process

After collecting the necessary assets for the project, we began to design a website that would fulfill the objectives of the client in an efficient and user-friendly way.  

Upon completing the design of the website, we hopped into Webflow to begin developing the functional website. Some of the key components of the website included:

  1. Page that allowed users to browse through all the manufacturers of electric lawn care equipment, filter based on their equipment needs, and quickly navigate to the manufacturer's website. Moreover, we built a content management system that allowed for easy updates to the manufacturer list as the industry grows.
  2. Page listing all of Vermont’s electric utilities and the financial incentives they offer for the purchase of electric lawn care equipment (incentives brought about by the efforts of the Mow Electric! Campaign). We also implemented an effortless connection to the website or form correlated with each electric utility.
  3. Directory of electric lawn care contractors operating in the state of Vermont.
  4. Blog featuring articles related to developments in the electric lawn care industry, information about the use of electric lawn care equipment, and equipment adoption strategies.
  5. Advocacy page that offered actionable steps for Vermonters to get involved in the campaign and provided them with the necessary tools to do so.
Client
The Mow Electric! Campaign
Project year
2022
Project type
Web design / Branding

Project Details

The Mow Electric! Campaign is a grassroots initiative to grow the electric lawn care movement to reduce greenhouse gas emissions and create more livable communities. The Mow Electric! Campaign aims to: Raise awareness of the significant environmental and economic benefits of electric lawn mowers and chore tools; Increase exposure to and use of electric lawn care equipment within the private and public sectors; Initiate and support efforts to create and pass legislation to expand the use of electric lawn care equipment.

This project entailed crafting a brand identity and website from the ground up for this campaign which would effectively communicate the goals and strategies of the movement. Moreover, as this was a fledgling campaign, I took a large role in content creation, including generating ideas for how the campaign could make the greatest impact, extensive research, copywriting, and more. The campaign website has reached thousands of individuals and has greatly helped the Mow Electric! organization promote their message,

Steven W.
@MowElectric
No items found.